Do you want a ring that is durable and heavier than gold? Then try platinum, a preeminent metal that is ideal for fine jewelry and diamond engagement rings. Unlike white gold jewelry, which needs to be dipped in rhodium every few years to keep from turning yellow, platinum has a unique and permanent white luster. Platinum is also the strongest precious metal used in jewelry. Jewelry-grade platinum is at least 90% pure. This large percentage of purity makes it hypoallergenic and ideal for sensitive skin. Its purity and brilliant white luster enhances the natural beauty of diamonds.

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Platinum jewelry is a perfect choice for everyday wear. As it is the strongest of jewelry metals, platinum holds precious stones firmly and securely in place. Although it can scratch, it does not wear away and decrease in volume and value. Many people prefer this "scratched" look as it develops into a natural patina, but it can be easily re-polished back to its original high polish shine.

Looking for a platinum diamond ring in Los Angeles? Check out INTA Gems & Diamonds! We have an extensive collection of platinum solitaire settings, semi-mounts, and men's and women's wedding bands. Or feel free to browse our selection online at www.intagems.com.

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