Are you the type of person that wants only the best for your bride to be? If gold just doesn't cut it for you, try platinum engagement, wedding, or bridal rings. They make a great choice because platinum is a metal that is 35 times more rare than gold and has it has a naturally unique white luster, so you don't have to get it rhodiumed like white gold. Platinum is also the strongest precious metal used in jewelry that is heavier than gold.

Platinum is one of the rare precious metals on earth and creating takes up to 8 weeks. It takes 10 tons of ore to produce only a single ounce of platinum. How's that for a bridal ring?

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If you have sensitive skin, then you need something that is hypoallergenic. Then platinum jewelry is the perfect metal for you because platinum jewelry is usually 90% pure. Because it is so pure, it requires no additives such as rhodium plating. Although one disadvantage is that platinum tends to scratch, but this slight scratching does not decrease the volume of a platinum ring. In fact, the scratching is so minor; all you have to do is get it highly polished to get an extremely lustrous and shiny look. Or if you prefer the natural patina look that is achieved when the metal starts to scratch, you can simply leave it.

If you’re in the Southern California area, than drive down to the Los Angeles Jewelry District located in Downtown Los Angeles. And since you’re down here, you should make INTA Gems & Diamonds your first stop because here at INTA Gems we have a huge assortment of platinum bridal rings, necklaces, bracelets, and earrings. So come by our store in the heart of the Los Angeles Jewelry District and let us help you find the platinum bridal rings that'll leave her enchanted or browse our online inventory at www.intagems.com.

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