Los Angeles is the home of America's entertainment industry, where stars of the big and silver screen brush shoulders with everyday people everyday. And what is a token of luxury that both the rich and famous and everyday people can all enjoy?

Diamonds, of course! Diamonds are the perfect gift to give the touch of glamour to any finger, ears, or neck. Unlike trends that constantly go in and out of style, a diamond is trend that will literally last a lifetime. Diamonds have not only been just a symbol of everlasting love and luxury, but they also have been used as adornment throughout history.

When you think of diamonds, what comes to mind? Often the first thing people think of is a diamond solitaire engagement ring. But diamonds are of course fabulous in earrings, necklaces, bracelets, and fashion rings, too, whether they're the focal point of the piece or used simply as an accent for additional sparkle and glamour. Diamonds can also be combined with other gemstones such as sapphires, rubies, and emeralds to give contrast.

People also don't think of diamonds as an investment. But when you buy a high quality diamond at wholesale prices, it can be not only a wise financial decision, but also a beautiful one you can wear every day! Bet you can't say that for your stocks and bonds.

At INTA Gems & Diamonds in the Los Angeles Jewelry District, we have certified loose diamonds in every shape and size. If you're looking for round, princess, asscher, emerald, asscher, heart, pear, marquise, radiant, or cushion cut diamonds, look no further. And if you're not sure exactly what you want, don't worry - our staff is knowledgeable and ready to help you with any questions about diamond cut, color, clarity, or carat weight that you may have. No high pressure sales pitches here! And if we don’t have the exact stone you are looking for, we will find it for you. Virtually all of our diamonds are GIA or EGL certified, which gives you a guarantee of quality and value of your diamond purchase.

Come to INTA Gems & Diamonds in the Los Angeles Diamond District and let us help you find the perfect diamond for that perfect moment. Or check out our website at www.intagems.com.